The logo consists of a red hat with a flower on it and the text "RED HAT SOCIETY" above the hat and "shall wear purple" below it. The Red Hat Society is a social organization for women that encourages fun, friendship, and the pursuit of lifelong dreams. Members 50 and older wear red hats and purple clothing, while women under 50 wear pink hats and lavender clothing. The organization's mission is to enrich the lives of women and make a positive difference.